It wasn’t that long ago that there was a Blockbuster on every corner, department stores reigned supreme in retail, and the taxi industry held an impermeable stranglehold on ride-hailing services. With the rise of software-first companies born in the cloud — such as Netflix, Amazon, and Uber — we are seeing whole markets being quickly disrupted.

These companies place a high degree of focus on their ability to innovate rapidly and continuously bring new features to market. At the core of this innovation-driven disruption is not only the role software plays in these businesses, but the approach and speed with which software is delivered. With increased adoption of the cloud over the past few years, traditional organizations have followed the lead of these innovators and have adopted some elements of continuous integration and continuous delivery (CI/CD) in an effort to automate software delivery and accelerate innovation velocity.

This e-book serves as a practical guide to the discipline of continuous software delivery and what it takes to compete in today’s agile world dominated by companies that treat software as their most competitive differentiator. 

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